Founded in London in 2012 La Petite Mort make classic tailored underwear with an elegant, contemporary and playful feel - a distinction represented by our colour ways, unique patterns and considered designs.

Subtle branding (after all underwear is for the wearer, not everyone) that compliments each style as well as a title and quote which lead into a narrative behind each piece. We want our customers to feel as though they are wearing something special, something that they are excited to have on, proud to be seen in (if they’re lucky), and something that's definitely not worn as an afterthought.